|
|
 |
|
| |
 |
San Miguel Beer
San Miguel Pale Pilsen, a pilsner popularly called San Miguel Beer, is the Company's flagship brand and the Philippines' leading brew. It is one of the world's largest selling beers. Rich, with a full-bodied flavor, its smooth, moderate bitterness is complemented by a pleasant, happy aroma, which makes San Miguel Beer a perfectly- balanced beer. Made from imported barley malt, as well as German and American hops, it is exported to over 40 countries worldwide.
San Miguel Beer, also known as “SMB” has generated a cult following among beer aficionados the world over. It has won awards for product excellence in international beer festivals in Brussels, London, Paris, Spain, and citations from prestigious beer books and journals. The Great American Beer Book calls San Miguel Beer “one of the world's best beers”. The citations and acclaim from numerous beer competitions around the world continue to this day, including gold medals from the prestigious Monde Selection of Paris.
|
|
Packaging-Size :
• San Miguel Bottle 620 ml/12/cases
• San Miguel Bottle 330 ml/24/cases
• San Miguel Can 330 ml/24/cases
• San Miguel Vat Bir 30 lt/barrel-Draught Beer
|
|
Positioning :
• “A Celebration of Friendship”(English version)
• San Miguel is beer for friendship, when I am with friends, I celebrate this moment with San Miguel
|
|
Target Market :
• Sex: Male
• Age: 21-35 years old
• SES: A-B
• Education: College
• University
• Career:Young Executive
• Warm, Sociable, Friendly, Party goers
|
|
Market :
Available in On & Off Premise in key cities in Indonesia
|
|
Activity :
• 9 Ball Billiard Sponsorship
• October Festival
|
 |
|
 |
|
|