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San Mig Light
San Mig Light is the Philippines’ first and leading low-calorie beer. It has a refreshing, full-flavored taste and is the beer-of-choice of active adventure-seekers.
In Indonesia San Mig Light was launched in September 2005 and introduce to the market as the first low calorie and less filling beer with same content alcohol 5% .
Brand
San Mig Light SKUs 330 mL bottle
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Packaging-Size :
- Primary : Returnable Bottle (long-neck, flint)
- Secondary : Cartons (for bottles)
- Male,Female Beer Drinkers
- Social Class : A,B
- Age : 18 – 34 years old
- Psychographics : Active, Modern lifestyle Sociable, Y
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Positioning :
For male, female aged 18 – 34 years old, who are active and sociable, San Mig Light is the first low calorie/low carbohydrate beverage of choice in Indonesia, expertly brewed by San Miguel. It’s light in taste and right in al
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