Vision and Mission
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Vision and Mission


  • To be the market leader in the malt-based beverage industry in Indonesia.


  • To provide the best value for our customers by producing high quality beverages at optimum cost, with the support of committed and results-oriented employees and business partners.
  • To ensure consistent and optimal returns on our shareholders’ Investments.
  • To build for our employees a working environment that offers rich opportunities for personal growth and professional d evelopment.
  • To contribute to the well-being of the community in which we operate, and the environment as a whole.